Friday, August 19, 2011

Going Good!

How good is your company? Like going “green”, going “good” is more of a process than a destination. It’s a path that moves us to a new way of doing business - business that strives for
• Social responsibility
• Transparency
• Fair and equitable compensation
• Net positive social impact
• Balancing people, purpose, planet, and profits

A company that fully embraces all of these core values and is doing business in order to create social good is a social enterprise. Most of us have a ways to go, but like going green, every step you take toward these goals brings us one step closer to a day when business serves people rather than the other way round… and that would be pretty good wouldn’t it?